Get the inside track from leading industry experts right in your own backyard!

Providing a comprehensive look at the latest internet strategies, this seminar will change your business and is guaranteed to increase your profits in 2012.

Who should atttend: Dealership Principals, GMs and Managers who can't travel out-of-town to learn about the latest digital trends. Your time and resources are valuable, that’s why we are bringing the Digital Edge Summit to a city near you.

Learn From Leading Industry Experts...

Winning Social Media Strategies for Today's Dealer

Presenter: Shaun Raines Executive Director, DrivingSales University

 What You'll Learn:

• How the top performing dealers are making big profits using Twitter, facebook and YouTube.
• The top 3 strategies to generate real ROI from your Social Media efforts.
• Why these tactics work and how to put them into action at your dealership.
• The most common pitfalls and how to avoid them.

7 Proven Digital Strategies to Double your Internet Leads and Your Fixed Operations Profits in 2012

Presenter: Jeff Clark V.P. Sales & Business Development, DealerOn

What You'll Learn:

• How to create the appropriate content footprint to maximize their organic search traffic for service and parts. 
• How to conquer service brand traffic and drive profitable fixed operations-related paid search traffic. 
• How to increase effectiveness of e-mail and other outbound marketing to maximize retention and revenue per customer. 
• How to build online content to increase parts and accessories sales. 
• How to measure their efforts so that they can understand what's working, what's not, and how to continue to increase profit each month. 

How to Win the Google Game and Dominate Your Competition Presenter: Dennis Colome, V.P. Sales & Marketing, eXtéresAUTO

What You'll Learn:

• Tackle Google's new social platform Google+.
• How to be powerfully and completely optimized for Google Places.
• How to best take advantage of Google Adwords (and not pay for useless keywords).  
• Convert significantly more search- and review-driven traffic for both sales and service, and measure your SEO and reputation management ROI.
• The lowdown on Google's evolving algorithms, and why cookie-cutter sites and regurgitated, 'canned' content won't fly.

Best Practices for Managing a Dealerships' Most Valuable Source of Leads - the Phone Prospect

Presenter: Pogo Parr, V.P. Sales for the Auto Division, CallSource

What You'll Learn:

• Build a strategy to harness this valuable source of leads.
• Calculate their “true” cost per phone prospect.
• Determine which Ad sources are really providing the right ROI.
• Calculate the call to appointment ratio.
• Use tracking and recording data to provide a 2nd chance to convert more prospects to sales.

            

        

If you’re looking to propel your business and increase profits in 2012, this event will give you the EDGE to dominate your competition.

Seating is limited so reserve your seat today!

Event Agenda

8:30 - 9:00       Registration/ Meet and Greet

9:00 - 12:00     Presentations

·       Jeff Clark, DealerOn:  7 Proven Digital Strategies to double your Internet leads and  your Fixed Operations profits in 2012

·      Pogo Parr, Call Source: Best Practices for Managing a Dealership's most valuable source of leads - the phone Prospect

·       Shaun Raines, DrivingSales University: Winning Social Media Strategies for Today's Dealer

12:00 - 1:00      Lunch (will be provided)

1:00 - 5:00       Presentations

·       Dennis Colome, eXtéresAUTO: How to Win the Google Game and Dominate Your Competition

·       Clayton Stanfield, eBay Motors: Selling Cars, Parts and Accessories in 2012 and Beyond

·      Mike Paradies, eXtéresEDU: How to increase conversion rates of 3^rd party leads with Internet sales process training

5:00 - 7:00       Cocktail Reception